Hats worn
Product Designer
Design Researcher
Visual Designer
Brand Strategist
Tools
Figma
Illustrator
Premier Pro
Mentor
Nathan Shedroff
Timeline
3 months
Sep-Dec’24
While making technology an invisible yet seamless part of our future spaces.
How can we craft a more personalized and creatively empowering space experience?
Innovation is reshaping the world, why should the way we interact with spaces remain the same?
Overview
In a world where our spaces reflect who we are, people seek more freedom to design creatively without the hassle. My Space is an AI-powered platform that helps users imagine, personalize, and co-create their spaces with ease. It bridges the gap between ideas and reality through smart suggestions and seamless collaboration.
Problem
People want their spaces to feel like themselves—but most design tools are either too complex, too limiting, or don’t help them imagine what’s possible. As a result, designing personal spaces often feels frustrating, impersonal, and out of reach.
Opportunity
There’s a growing demand for a platform that simplifies the design of physical spaces, offering AI-driven recommendations, easy personalization, and real-time collaboration, making the process accessible to everyone, regardless of their design expertise.
Mapped out the current and expected user journey for Jake
Curiosity
Excitement
Anticipation
Surprise & Delight
Community
Pride
Satisfaction
Wonder
Joy
Empowerment
Opening the app, users are intrigued by the idea of transforming their space and wonder what the AI can create for them.
They record a video of their space, imagining the possibilities and feeling the anticipation of seeing a fresh, personalized design.
Users feel excited and optimistic about the possibility of transforming their space into something beautiful and functional.
The vast number of design choices and ideas starts to feel overwhelming and difficult to navigate.
Users struggle to make their ideas work within the constraints of app limitations.
Doubts arise as users question whether their choices will truly enhance their home or if they're on the right track.
After investing time and effort, users feel let down when their designs don’t turn out as expected or are hard to implement.
As the AI-generated 3D design appears, users feel thrilled by the innovative and unexpected ideas. They enjoy seeing their familiar space reimagined.
Sharing the space with friends and inviting collaborators brings connection. They enjoy seeing others’ reactions and incorporating feedback.
Reviewing the customized design, the user feels a sense of pride in the beautiful, personalized space they’ve co-created with their friends.
The final result is deeply satisfying. The user feels accomplished and fulfilled, having created a space that’s a true reflection of their personality and effort.
Wonder what else can they do with their space
Customizing the layout by placing and moving objects gives them a strong sense of control, making them feel empowered in shaping their environment.
With each adjustment, the user feels joy, relishing the freedom to experiment with styles, colors, and placements in the virtual design.
Current
Overwhelm
Time
Expected
Hopeful &
optimistic
Frustration
Self-Doubt
Disappointment
We identified 3 key user archetypes
The Ambitious Newcomer
Analyst
The Aesthetic Dreamer
Photographer
The Chirpy Explorer
High school Senior
We set out to understand what people felt was missing in their current spaces and what they truly desired in their dream home
Now, imagine Jake stumbles upon
My Space and downloads the app
He lands in the Explore section, where a magical galaxy of floating, curated design ideas catches his eye—each one reflecting different moods, aesthetics, and small-space solutions.
Inspired by the creativity and ease, Jake feels ready to reimagine his own space.
The app gently guides him to set his preferences. Within seconds, AI generates a personalized redesign of his patio styled just for him.
Jake scrolls through his design timeline. Each space he’s created, every person he’s collaborated with—it’s all there. A quiet reminder of how far he’s come.
My Space is about bringing back the joy of creativity and collaboration, using AI to remove the barriers that hold people back.
It’s about giving you the confidence to say
“This is my space, and I made it.”
It’s time for you to reimagine your space...
Scrolled till here?
Don’t be a stranger. Let’s Talk.
This portfolio is a living, breathing work-in-progress just like me. Evolving as I grow through design and life :)
Everything is interactive: he taps to replace a chair, adds a fountain. The space responds like a living canvas.
What surprises him most is the ability to co-create.
Here's how we built My Space, through
research & design thinking
Self-Expression
AI with Empathy
Personalization
Collaboration
People want their spaces to tell their stories. We found that personal space isn’t just about aesthetics, it’s emotional. It reflects identity, memory, and aspiration.
Why should space look like a catalog when it could look like you?
Technology is powerful but it needs to feel human.
When AI helps reimagine a space, users feel inspired not replaced. They want magic, not control panels.
Why not use AI to surprise, delight, and collaborate not dictate?
Users want freedom to experiment, to try, to play.
They crave tools that let them test, remix, and adapt ideas on their own terms.
Why not let people explore styles and layouts in real time, until it just feels right?
Design becomes more meaningful when it’s shared.
We found that people enjoy showing their space, inviting input, and building something together.
Why shouldn’t space design feel as social and satisfying as the result itself?
Introducing My Space
Conducted a competitive landscape analysis
Innovative
Creative Freedom
Limited Personalization
SketchUp
Revit
Foyr Neo
HomeByMe
Roomstyler
My Space
AutoCAD
Houzz
Traditional
Clarity and control go hand in hand
users need freedom to explore, but with guidance that keeps the experience intuitive.
The process is messy but meaningful
Some of the best ideas came from ambiguity, feedback, and trusting iteration.
Balance is key
between giving users freedom and guiding them, between aesthetic and function, between magic and logic.
Testing early helps uncover blind spots
feedback helped simplify features we thought were intuitive but actually needed clarity.
I learnt a lot through this project
Redefining spaces with AI-powered creativity
MY SPACE