Clients
I had the privilege to work with a diverse clientele while working for 4 years in India as a Senior Visual Designer.
Only permissible information shared.
Reach out for more info
Biryanis of India
I spearheaded the brand identity development for Jubilant FoodWorks as they set out to establish a QSR biryani chain in India.
I led a team of two designers in building the brand from the ground up—from logo design and brand concept to packaging and research-driven strategy. Managing workflows and developing comprehensive brand guidelines, I ensured a consistent and impactful visual identity.
Collaborating with five key stakeholders, I prioritized strategic decision-making, iterative design, and agile execution, aligning the brand’s vision with market expectations to create a compelling, scalable identity.
Brand identity development | Design strategy |
Brand guidelines creation | Visual storytelling
Limeroad
For Limeroad, a leading e-commerce platform in India with millions of daily active users, I was tasked with redesigning the shop page interactions. By optimizing the layout and refining CTAs, I helped increase click-through rates by 15% and improved overall user engagement by 20%. These design changes enhanced the shopping experience, making it more intuitive and boosting the platform's performance in key user metrics.
UI Design | Data-Driven Design | Usability Testing |
Conversion Rate Optimization
Tingaland
I had the opportunity to create a playful and engaging brand identity for Tingaland, India's No.1 fun and party zone for kids. My role as a lead designer involved developing the logo, tagline, and complete brand identity. I also conceptualized the merchandise design, designed the mascot, and crafted an immersive universe where kids can earn reward points, badges, and currency to enhance their engagement.
This project required close collaboration with three other designers and multiple stakeholders, including marketing and operations teams, to ensure the brand's vision aligned across all touchpoints.
The brand experience became a key differentiator, contributing to increased footfall and customer retention, while the fun and rewarding elements created an exciting and memorable experience for kids.
Brand Identity Design | Merchandise Design | Storytelling & Concept Development | Cross-functional Team Collaboration
Indiyum
Led the brand identity development for Indiyum, a healthy snacking brand in India, for its new product line of sweets and savories.
From naming the brand to designing the logo and packaging, I crafted a cohesive identity for a diverse product range of 100+ items, ensuring strong market positioning and visual appeal.
Brand Identity & Strategy | Print & Production | Consumer Psychology & Brand Perception
Bercos
Designed a custom wallpaper graphic for Berco’s, a renowned Chinese and Thai restaurant chain, capturing its story, vibe, and modern aesthetic. The design was successfully implemented across 50+ locations in Delhi NCR and other regions of India, enhancing the brand’s ambiance with a unique and cohesive visual identity.
Graphic Design | Illustration | Visual storytelling
Playdium
Designed the logo and mascot for Playdium, a unique destination offering a blend of play, party, sports café, and salon experiences for both kids and parents. Developed a playful and dynamic visual identity to represent the fun and multifaceted nature of the brand.
The logo and mascot were carefully crafted to convey a sense of joy, inclusivity, and excitement, appealing to the diverse audience and enhancing brand recognition.
Logo Design | Illustration | Visual Communication
Scrolled till here?
Don’t be a stranger. Let’s Talk.
This portfolio is a living, breathing work-in-progress just like me. Evolving as I grow through design and life :)